Victoria features in new adidas television advert
Watch the new adidas mi-coach tv advertisement where Victoria features alongside Andy Murray, Jonny Wilkinson, Jessica Ennis and David Villa amongst others.
And you can also watch the behind the scenes action here.
A Perfect End to the Tour
Mark Cavendish produced another spectacular sprint finish in the final stage of the 2010 Tour de France in Paris on Sunday (25th July) to win his 5th stage.
He was overjoyed at winning (his 15th career stage win) and becoming the first man ever to seal back-to-back wins on the Champs Elysees.
“It’s a perfect end to the Tour” he said.
"You have got to be happy with just one stage win at the Tour de France. I had some bad luck in the first days but we fought back. We've won five stages and we're happy with this year's Tour."
Still only 25 years of age he has proved without question that he is the fastest in the world, it is being suggested he may even be the fastest the sport has ever seen!
Unfortunately despite his success he didn’t win the Green Jersey due to some difficult stages at the beginning of the 3 week race.
He will now turn his attention to the World Championships in Melbourne in October, where he is aiming to become the first Briton to win the rainbow jersey since 1965.
Watch the final sprint on the Champs Elysees
ANOTHER stage win in the Tour for Mark
Mark Cavendish stormed to his fourth stage win of this year's Tour de France and his 14th in all on Friday's (23rd July) 18th stage from Salies-de-Bearn to Bordeaux.
Cavendish waiting for his sprint rival Petacchi to make his move before streaking away to take victory by several bike lengths.
"I'm really happy," he said afterwards. "It was another incredible ride by the guys once again, and after that I couldn't come away with anything less than a win.
3rd stage win in 2010 Tour for Cav
Mark Cavendish won today’s (15th July) stage, his 3rd in the 2010 Tour de France taking his career total to 13, a performance unequalled by any sprinter in the last two decades.
In another dramatic bunch sprint Cav took it on from further out than usual, “I usually go around 200m - 250m max - but I had to go 375m-400m so it was a long finish by my standards” he said afterwards.
In the chaos of the sprint there was a coming together which has resulted in Cav’s lead out man Mark Renshaw being thrown out of the Tour.
Victoria meets Stella McCartney
Victoria recently met up with Stella McCartney at her London boutique to discuss her involvement with Team GB for London 2012.
It is well known that Victoria has a real interest in fashion so she was asked by her sponsor adidas to share her thoughts and ideas with Stella about kit design.
Watch here (http://news.bbc.co.uk/sport1/hi/olympic_games/london_2012/8820171.stm)Second straight Tour stage win for Cav
Mark Cavendish sprinted to victory on stage six of the Tour de France today (9th July) to take his career total to 12.
His second stage win in a row came on the longest stage of this year’s Tour (227.5km) after being perfectly set up by his teammate Mark Renshaw.
"I cross the line with my hands in the air, but it doesn't make me necessarily the only guy who's done it.”
"I've got guys riding for me on the front all day. It's incredible to do, especially with the Alps coming up where some of our guys will have their own ambitions. It shows they are willing to sacrifice for the team."
11th Tour de France stage win for Cav!
Mark Cavendish won stage 5 of the Tour de France today (July 8th) to make it 11 career stage wins in the ‘Tour’.
"It means everything, it has been hard this year and things haven't really gone our way in the first few days of the Tour.”
"It is an incredible feeling. All that emotion and pressure that has built up all year has finally come to an end.”.
Mark Cavendish pre tour interview
Mark Cavendish BBC interview looking ahead to the Tour de France and focused on the Green Jersey.
The Tour starts in Rotterdam on Saturday 3rd July.
Watch here http://news.bbc.co.uk/sport1/hi/other_sports/cycling/8760040.stm.
GATORADE TO POWER VICTORIA
THROUGH TO LONDON 2012
Gatorade, the world’s leading sports drink, has signed Victoria Pendleton, Great Britain’s leading female sprint cyclist as the face of the brand in the UK. The eight-time World Champion and Olympic Gold Medallist has signed a three year deal that will see Gatorade supporting Victoria as she pushes for further success.
Victoria commences her relationship with Gatorade by starring with trial biker Ali Clarkson in the new Gatorade online video (watch the Victoria Pendleton Gatorade Ad here) and print marketing campaign that launches digitally on the 22 June 2010. The online advertisement promotes Gatorade Gives Back, Gatorade’s 2010 on pack reward scheme.
Victoria Pendleton commented. “It’s fantastic to be working with Gatorade, a sports drink that is genuinely supporting cycling in this country at all levels. Being the world’s most researched isotonic sports drink, my decision to work with Gatorade was an really easy one. I use Gatorade products both in training and during competition so it’s ideal for me to be personally associated with a company that is both positive for me and my sport.”
Victoria joins a global roster of Gatorade athletes that includes the likes of world superstars Usain Bolt, Kaka and Serena Williams. The move also reinforces Gatorade’s involvement with cycling in the UK, having announced major sponsorships with the British Cycling Team, the professional road cycling outfit - Team Sky, as well as the Skyride mass participation events that saw over 130,000 entrants participate across 5 cities in 2009.
Amanda Thomson, Marketing Director of PepsiCo UK commented; “We are delighted to welcome Victoria on board. She is the best in her field and we feel that her passion and enthusiasm for success is mirrored by Gatorade’s ambitions in the UK – we are very much looking forward to working with her over the next few years.”
A behind the scenes ‘making of’ can also be found viewed here
Victoria’s EDF Energy Team Green Britain activity
During the month of June Victoria has been involved in various activity in her role as ambassador for EDF Energy’s Green Britain Day.
This activity has ranged from racing Heart FM DJ Jamie Theakston around London’s Leicester Square live on his breakfast show (Victoria won convincingly!!) to filming a TV advertisement that aired on 17th June, Green Britain Day.
She also designed a bike with the Team Green Britain flag that was auctioned for charity raising a considerable sum and making an appearance at an eco friendly school in Manchester.
Green Britain Day is an annual initiative so Victoria is looking forward to working on this again in 2011.
Mark in GQ Sport
GQ Sport supplement out with the June issue of GQ features a 6 page interview and fashion shoot with Mark.
Victoria’s Gatorade ad coming soon…
Victoria has filmed an advertisement for her sports drink partner Gatorade.
The ad will be featured on our site as soon as it goes live.
Stage win for Mark in California
Mark’s third victory of the season came in the first stage of the Tour of California on Sunday.
"If I'm delivered to the right place then I will cross the line first,” he said.
“The most satisfying thing about winning is knowing I can deliver to my team-mates who did the hard work."
Mark Cavendish interviews
Mark has recently appeared in the Sunday Times, Guardian, Times and Telegraph newspapers.
Read them here:
Victoria launches
Hovis Wholemeal
Breakfast Week
Victoria recently re-created Audrey Hepburn in Breakfast at Tiffany's to launch Hovis Wholemeal Breakfast Week, an initiative to encourage eating a healthy wholemeal breakfast that will “Power You Through to Lunch”.
The initiative is supported by the use of on-pack and point of sale images of Victoria and print ads.
The launch featured in all the major national dailies. See some of the coverage here.
View behind the scenes video at the photo shot here.
Jo selected for European Championships & Commonwealth Games
Despite suffering from serious asthma that resulted in popping her ribs out Jo has qualified to represent Great Britain at this year’s two major swimming championships, the Europeans and Commonwealth’s.
Having managed to qualify for both events battling severe asthma Jo could once again be formidable should she be successful in receiving the non-steroidal treatment she requires.
Victoria Pendleton:
Gold & Silver at World Championships
Victoria continued her total dominance of the women’s sprint event winning her fifth World Championship title in the last 6 years.
Read more here and watch her gold medal ride here.
In Sunday’s (28th March) Keirin event Victoria also won silver but only after the officials failed to punish the Lithuanian winner despite GB Performance Director Dave Brailsford disputing the result here.
See the race here.
Victoria Modeling the 2010 Sport Relief T-shirt
Mark Cavendish joins three60
Britain’s greatest road cyclist Mark Cavendish has joined three60 as a client. We will represent him in association with Face Partnership.
Mark is already Britain’s most successful road cyclist at the age of just 24. Amongst his many incredible achievements are 10 stage wins in the last two years at the Tour de France beating the previous British record of 8 which was achieved from 12 races between 1965 and 1975.
Mark had to delay the start of his 2010 season with a dental problem but kicked off at Ruta del Sol (Tour of Andalusia) in Spain on Sunday 21st February.
Aspirations are high for the season with the Tour de France green jersey and World Road Championships in Melbourne top priorities.
Victoria appears in adidas Me, Myself ad campaign
Victoria is currently featuring in the new adidas Me, Myself ad campaign.
Print advertising has appeared in several of the major women’s glossy magazines in January and February – Glamour, Elle, Grazia and many more.
The images are also in-store.
Victoria signs with Hovis
In January (2010) it was announced that Victoria will be Hovis’s first ever ‘Girl on a Bike’.
Victoria will be Hovis’s brand ambassador in a 3-year partnership that will see her feature in a series of campaigns, including encouraging a new generation of British ‘girls and boys on bikes’; healthy-eating and education initiatives.
Marketing Director Jon Goldstone, says “Hovis is renowned for Britain’s favourite ad, the iconic ‘Boy on a Bike’ and we are delighted to announce Vicky as our new ‘Girl on a Bike and are very excited about our plans for the next 3yrs.’”
Victoria said: “I’m really looking forward to working with Hovis and being their ambassador for a range of healthy-living and healthy-eating campaigns.”
“I hope my work for Hovis will inspire a new generation of ‘girls and boys on bikes’ who enjoy cycling as much as I did when I was younger and maybe even inspire some champions of the future.”
Joanne to endorse Cirrus Healthcare products
Joanne has signed a 3 year deal to promote specialist personal healthcare products that protect the ears when swimming and remove trapped water after swimming, BioEars and ClearEars.
Over the next three years Joanne’s image will be used on-pack, in point of sale and print advertising as Cirrus Healthcare aims to encourage the nation’s swimmers to use BioEars silicone earplugs to prevent water from getting trapped during swimming and ClearEars to clear the discomfort suffered by swimmers who are prone to getting water trapped in the ears.
Joanne said: “I’ve always had a problem with water getting trapped in my ears from all the time I spend in the pool so both products have been really useful for me.”
“I often use BioEars to stop the water getting in…..and occasionally so that I can’t hear my coach shouting at me!”
Cirrus Healthcare expressed their delight at securing Joanne as their brands ambassador:
“Having a swimmer as successful as Joanne representing our brands is very exciting for us at Cirrus. We believe her endorsement will encourage all swimmers to consider using BioEars whenever they go for a swim.”
Victoria’s statement on changes to track cycling schedule for London 2012
10th December 2009
Today’s announcement by the IOC that they have approved the UCI’s proposals to make an equal number of track cycling events available for men and women at the London Olympics is a very positive step for female track cycling everywhere in the World.
The fact this progress has been made for the London Games is a great advert for equality in Britain.
Obviously it’s very disappointing that some events have been dropped from the schedule within these changes and I was as surprised as anyone that the UCI actually made such radical proposals. I really feel for my team mates who will miss out as a result.
In Beijing I was lucky enough to win a gold medal which I am very proud of, and because it was my only medal opportunity it made it even more satisfying.
Having the opportunity to compete in more events in 2012 will be amazing but I would be extremely happy to repeat what I achieved in Beijing by winning just one! To do that on home soil would be a dream come true.
I’m already training towards London but this news gives all female track cyclists a real boost with more places available on the team. With greater equality there in the events available to women there will be more opportunities for young female riders to represent their country and fulfill their ambitions.
Joanne is a Gatorade athlete!
In September (2009) Joanne signed a 3-year deal with Gatorade to be her Official Sports Hydration Partner.
Jo’s partnerships with Gatorade kicked off with an appearance at Leisure Industry Week at Birmingham NEC with British sprinter Simeon Williamson.
Jo’s image has already featured on posters and flyers with the famous Gatorade strapline: It’s in Joanne…..is it in you?
She has also filmed a series of swimming masterclasses that can be viewed on our website.
Victoria launches EA Sports Active fitness product with Alesha Dixon
In 2009 Victoria launched EA Sports Actives fitness product for the Wii music and TV star Alesha Dixon.
The fitness product promotes the benefits of a healthy lifestyle and offers advice on how to get the most effective workout possible in your own home.
Victoria was a UK ambassador for the new interactive fitness title designed exclusively for Nintendo Wii™ that lets you work out in the comfort of your living room.
Victoria is the ambassador for EDF Energy – Green Britain Day
During 2009 Victoria worked with EDF Energy on their Green Britain Day and Team Green Britain initiative.
As the Sustainability Partner to London 2012 EDF Energy recognises that by educating and encouraging people to reduce the energy they use and lessen their impact on the environment that by 2012 the world will see us as genuinely leading the world in the race against climate change.
This initiative and the objectives behind it are close to Victoria’s heart and she enjoyed being part of the inaugural Green Britain Day on 10th July.
Victoria even got to wear a dress made especially for her by Wayne Hemmingway Designs which made the job even more enjoyable for her!
